Optimize Your Campaign With Our Comprehensive Advertising Solutions
A true full funnel approach.
Sedona media is an independent trading desk that executes and optimizes in real-time programmatic/search/social campaigns on industry-leading platforms. Without the restrictive commitments that come from working with those platforms directly. We work with agencies & brands to increase efficiency across those digital channels by reaching users throughout the consumer journey.
Optimize For
Performance
DRIVE ACTION
Ad Formats That Drive Action
- Large scale on tier 1 publishers
- Native, display, video, CTV and audio inventory
- Ability to run on custom domain inclusion lists if needed
- Hand pick which networks you want to run on (i.e. de-select any that underperform)
- Optimize for performance
40+ EXCHANGE PARTNERS
Standard Display Done Right
Standard Display
Following file formats are accepted: JPG, PNG, GIF
Optimal file size: 750 KB
Creative must be high resolution
Minimum: 72 pixels per inch
Recommended: 144 pixels per inch
All standard display units run across desktop, mobile, and tablet inventory.
Video Advertising That Performs
Video Add Formats
Optimize video for completed views
Track viewability at no cost
Immersive user experience
Native Video
A video ad placed between the paragraphs of an article that includes a headline and body text.
Native Outstream
A video ad placed between the paragraphs of an article. Plays only when in view.
In-App Interstitial Video
Ads expand to fill mobile screen.
In-Stream
This video ad plays before, during or after a user’s intended video.
Measure Foot Traffic
What is footfall attribution?
Footfall attribution refers to the method used to relate mobile campaign impressions or conversions and actual store visits.
Why measure foot traffic?
Foot traffic is a key factor for any successful campaign targeting a brick and mortar location. Measuring it is a means of connecting the digital world with offline behaviours, as well as providing the data you need to develop a strategy to increase it over time.
By leveraging one of the location intelligence partners in Sedona, you can measure when a customer has visited your business after being served a digital ad.
Speak to your Sedona Representative to help plan your campaign using a footfall attribution study.
Brand Safety
Inventory Traffic From Exchanges
IP Filter: Sedona blocks IP addresses of known server and web hosting providers that send non-human traffic.
Human Verification and Domain Whitelisting: At this stage, our PQ team manually examines the quality of domains that pass the first two checks to ensure brand safety at the placement level. Sedona operates purely off of whitelist solutions.
Machine Learning: For domains in an inclusion list, Sedona utilizes machine learning techniques to detect patterns of suspicious behaviour with regard to impressions, clicks, engagements, and other events.
Fraud Prevention: Sedona protects our clients against high-risk traffic sources. We monitor the real-time predictive quality scoring for each visitor that views an ad or completes an action.
Ad Serving
Ad Audit: Sedona ensures creative assets and landing pages are compliant with Sedona and respective supply sources' ad policies. The PQ team provides consultative services for creative best practices to ensure optimal user experience.
Post-Bid Analysis: Sedona ensures user action is authentic, ads are viewable and fraud-free.
Risk Analysis: Sedona protects our clients' web assets and visitors from security threats and fraud.
Optimizations
Negative Keywords: Sedona uses negative keyword targeting to ensure your ad is not served near content that causes a conflict of interest.
Domain Exclusion List: Full domain transparency allows you to exclude domains based on performance or site preference.
